It happened little by little. At first, way back, it was just an offhand thought. But as we went through one existing product on the market after the other it became clear to us:

“We need to develop our own hair-care products, targeted hairdressers and distributors.”

At Sayran Professional we wanted to create a series of products built on natural ingredients. Without harmful chemicals. And always centered on sustainability, no matter the cost. We wanted to protect the environment, the end users, as well as hairdressers – who would be using our products for hours each day.

Also, we were going for a more pleasant scent with our products – and the overall result needed to be both attractive and eye-catching. In other words: Customers should get strong, semi-permanent, smooth hair with a dashing, beautiful shine to it. Every time. No matter the hair type.

Our ambitions were to create the ultimate product for keratin treatments. Nothing less.

AND WE MADE IT, eventually – after persistent testing, and close cooperation with chemists, scientists, and researchers. In the process, we also toured extensively to several hairdressers in parts of the world where keratin treatment is far more common: We wanted to leave no stone unturned and to draw on every possible hands-on experience – for the joy and benefit of our customers.

As we like to sum it up: “Life might not be perfect – but now you can enjoy life with perfect hair.”